May 25th, 2009 by pmcrae |

Rookie Designer is a nice resource for young designers. Adam Hayes has a website with forum, but the podcast is probably the most useful. He also has a video podcast called AppClinic, which has some very useful video tutorials.
May 20th, 2009 by pmcrae |
Our logo for Faison Capital has been selected for inclusion in the LogoLounge Master Library Series book: Initials and Crests. According to the publisher, this series will “bring you plenty of exemplary logo design work from creatives around the world.” The books are due to go on sale in 2010 and will be available at Rockport Publishers.
Nov 14th, 2008 by pmcrae |

This is not a branding post, per se, but is worth noting. A friend recently gave me a “beCause” calendar and I wanted to share about it with others. The concept is simple - do one great thing every day. It might be as simple as smile at someone, or go somewhere you’ve never been, or go a whole day with no gossip. 90% of the profits from the calendar do to non-profits and youth projects. Go to beCause Calendars to read more or order some as gifts.
Jul 21st, 2008 by pmcrae |
I recently finished reading the cover story for Charlotte’s Uptown Magazine. It starts with the headline “This magazine was started by a guy who knew nothing.” written by the editor, Todd Trimakas. When I finished reading, I noticed I felt more positive about the magazine than I ever have. All because he let me behind the scenes and was somewhat vulnerable. It reminded me again of the power of authenticity, and of the inner conflict I have in writing this blog. Should I be “professional” and stick to things I know a lot about, or do I expose my vulnerabilities and insecurities to be real? Count one vote for the later.
Jul 18th, 2008 by pmcrae |

The AdCharlotte blog posted and interesting interview on the effect branding is having on the presidential campaign of Barack Obama. In short, his campaign is using design more effectively than any of the other major candidates. Read the full story on Obama and Typography.
Jun 22nd, 2008 by pmcrae |
One of the more interesting blogs talking about design in a thoughtful way is SpeakUp design dialog by Under Consideration. Armin Vit, Debbie Millman and Charlotte’s own Jason Tselentis are among the writers and contributors. Definitely check it out.
Jun 18th, 2008 by pmcrae |
Wow. What a cool site. Check out all kinds of gig poster designs at GigPosters.com. Some of the samples stink, of course, but there are also a whole bunch that are very interesting.
Jun 13th, 2008 by pmcrae |
Has anyone else noticed how badly most printers are branded? Most seem to claim the position “we can do anything”, which doesn’t help me at all. I want to know where a printer is great. What’s their sweet spot? Are you great with spot color stationery projects? Are you fast and cheap? Are you value-color? Are you best at large projects? Are you spectacular at the difficult-to-print, perfect-color jobs designers seem to love? In fact, are you used to working with designers? continue reading » »
May 18th, 2008 by pmcrae |
One of the more thoughtful brand identity websites I’ve come across is IdentityWorks. The show case studies of corporate identity launches, rebrands and updates. They show before and after marks, of course, but also review the strategy and business challenges behind the marks. Fulfilling the business goals are considered of equal importance to the beauty of the logos themselves.
May 11th, 2008 by pmcrae |
I’ve been thinking a lot lately about where to go with this blog. Some things are a given. It is about design, branding and identity. I use it to share thoughts and opinions. Blah, bah, blah.The real question is how much to peel back the curtain. Blogs are supposed to be a conversation, informal and personal. Yet this is a business blog, so it needs to be professional. Do I share about my spiritual journey, or keep it to business? To me the two are closely related. What is the right balance? The answer, for now, is not settled. I am experimenting and we’ll see what direction it takes. As the blog for a small firm in Charlotte, NC, I’m not expecting thousands of people to be avid readers. I’m not ruling it out either! We’ll see what happens. Oh, if anyone catches a typo, let me know. Spelling and grammar are not my gifts! Namasté - Peter