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Archive for October 6th, 2009

Swine Flu - Deadly Disease or Brilliant Branding?

Oct 6th, 2009 by pmcrae | 2

Reading the Charlotte Observer this morning, I was struck by the fervor around the H1N1 flu, better know as the swine flu. I know nothing about the science or medical nature of the virus, but I was struck by it’s branding. There is no logo for swine flu, but the name itself is a brilliant […]

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