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Has anyone else noticed how badly most printers are branded? Most seem to claim the position “we can do anything”, which doesn’t help me at all. I want to know where a printer is great. What’s their sweet spot? Are you great with spot color stationery projects? Are you fast and cheap? Are you value-color? […]
Read full post...One of the more thoughtful brand identity websites I’ve come across is IdentityWorks. The show case studies of corporate identity launches, rebrands and updates. They show before and after marks, of course, but also review the strategy and business challenges behind the marks. Fulfilling the business goals are considered of equal importance to the beauty […]
Read full post...Just a quick plug for LinkedIn. If you are in business and value networking, I do recommend getting on LinkedIn. My profile can be found at Peter’s LinkedIn Profile. I love how it helps me keep track of people as they move around in their career and how I can see how mutual friends know […]
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