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Reading the Charlotte Observer this morning, I was struck by the fervor around the H1N1 flu, better know as the swine flu. I know nothing about the science or medical nature of the virus, but I was struck by it’s branding. There is no logo for swine flu, but the name itself is a brilliant […]
Read full post...I recently finished reading the cover story for Charlotte’s Uptown Magazine. It starts with the headline “This magazine was started by a guy who knew nothing.” written by the editor, Todd Trimakas. When I finished reading, I noticed I felt more positive about the magazine than I ever have. All because he let me behind […]
Read full post...I’ve been thinking a lot lately about where to go with this blog. Some things are a given. It is about design, branding and identity. I use it to share thoughts and opinions. Blah, bah, blah.The real question is how much to peel back the curtain. Blogs are supposed to be a conversation, informal and […]
Read full post...Welcome to the McRae Creative Blog. We’re jumping into the public conversation on brand identity and design with our perspectives and insights. Over the coming months, we’ll write articles, make comments on public issues, express opinions and share ideas. Feel free to leave comments or sign up for our newsletter.
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