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Archive for 'Identity' Category

Brand Identity and Obama

Jul 18th, 2008 by pmcrae | 0

The AdCharlotte blog posted and interesting interview on the effect branding is having on the presidential campaign of Barack Obama. In short, his campaign is using design more effectively than any of the other major candidates. Read the full story on Obama and Typography.

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Identity Works - Brand Identity Reviews

May 18th, 2008 by pmcrae | 0

One of the more thoughtful brand identity websites I’ve come across is IdentityWorks. The show case studies of corporate identity launches, rebrands and updates. They show before and after marks, of course, but also review the strategy and business challenges behind the marks. Fulfilling the business goals are considered of equal importance to the beauty […]

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